mid-century modern ranch

4084 Meramec
South St. Louis City

This 1956 mid-century modern home plunked down in the middle of pre-WW2 homes in deep South St. Louis has been covered before. Scroll down half way at this link.

It is now for sale. Here’s the info.

The home is a $19,900 As Is foreclosure that needs a lot of work. Neglect has led to much water damage and remuddling. The extra photos that the realtor includes work hard to avoid revealing its raggedy shape, though the price is a dead giveaway. Here’s one photo that was not included:

Sorry it’s such a crappy photo. It was taken through an encrusted window. But it does show that some of the original mid-century fabric remains. This is exactly the type of information that someone interested in rehabbing an MCM home would want to know: is there something there that’s worth my money and effort?

One highly unusual (thus admirable) aspect of this listing is that the realtor does NOT ever use the phrase – or even imply – “tear down.” Homes of this vintage are regularly classified as tear downs, especially when they are in desirable zip codes on land that is, on paper, more valuable than the house.

But if a home is in good condition, isn’t it a bit manipulative to call something a “tear down?” It’s a bit of judgement casting, an assumption that everyone who runs across the listing will think that a mid-century modern home is horrid.

I completely understand the financially-motivated aspects of labeling a home a tear down. Everyone involved in the sale wants to get paid. But marketing has a very powerful influence everywhere, including real estate. How many under-performing stick-and-tissue new build homes in the deep exurbs have been purchased based on painting a pretty picture? And rechristening condos as villas has brought new life to a traditional form of high-density, low maintenance living. So words matter, and some aspects of pegging mid-century homes for demolition is absolutely suggestive selling.

It is a fact that any home that you’re not the first owner of is going to need some remodeling. The cost of changes you intend to make are typically factored into what you’re willing to pay for a home. And there are millions of buyers who want to rehab a home, either to their liking or back to its historical authenticity. We all understand this as a selling feature for pre-WW2 homes. But in the world of the Multiple Listing Service (MLS), they are quick to label homes from after WW2 to the 1970s as tear downs.

Actually, the MLS has yet to upgrade their descriptions so a realtor can choose phrases like “mid-century modern” or “modern ranch” as a choice for the style of home. It is a fact that sympathetic realtors and MCM-motivated buyers have to comb through mountains of homes by age to zero in on what is wanted. Why is an easily-identifiable group of willing buyers left to work so hard to find their home? Is it that difficult to add some new style categories to the MLS?

It always boils down to education. And in the case of real estate, realtors who can identify and serve this new subset of mid-century modern buyers will emerge financially victorious. Wouldn’t other realtors, logically, like to benefit from this as well? So that’s the argument for updating the MLS: do you wanna get paid? MCM lovers are willing to pay.

MCM Realtors in St. Louis

In St. Louis, we do have some enlightened realtors that know their MCM and the audience who wants to buy them.

• Shannon Howard highlights St. Louis Homes with Soul on her realtor website. She also gives in-depth heads-up on her NOCO site, like this amazing MCM in Ferguson.

• Ted Wight knows a good MCM home when he sees one, and shares sales info and amazing photos of such on his blog, St. Louis Style. He also walks the talk, having just recently purchased a William Bernoudy home, making him a realtor who is also saving mid-century homes in desirable locations from being torn down.

• Ginger Fawcett knows a good MCM when she finds it. Here’s her LiveLocal. And her frustration at MLS listings making it difficult to ID mid-century homes motivated her ModernSTL board membership. Ginger’s desire is to educate fellow realtors about the MCM market, which then advocates changes in how these homes are listed. Her educational activities include a Parade of Homes, where multiple realtors put their MCM homes on an open house tour so MCM buyers can see multiple, desirable properties in one day.

If you’re in the market for a Metro St. Louis mid-century modern home, these are the three realtors that I know who fully understand what you’re looking for, and can ease the burden of what is, typically, a time-consuming MLS search.

Kappel Drive at West Florissant
Dellwod, MO

On the west side of West Florissant is a short stretch of Kappel Drive, more like a termination of the road from the east side of West Florissant than a full block. All of the other homes in this immediate area are slight variations on the middle-of-the-road brick ranch built in the first half of the 1950s. But this little tiny block went more atomic.

A front wall of windows and a carport differentiate these from the rest of the homes. Seemingly tiny differences, but it catches the eye if you glance up the street from West Florissant.

A check of St. Louis County records shows all of these more atomic homes in Westwood Acres were built between 1956 & 1957, 1064 square feet of 3 bedrooms, one bathroom, and a full basement.

The dividing line between Dellwood and Ferguson may run through the backyard of these homes on the south side of Kappel. The rest of this neighborhood to the south is called Northland Hills, with homes starting at 1012 s.f. and having an attached garage. Records show the entire area was built up between 1955 – 1957.

Be it Dellwood or Ferguson, all of these subdivisions along West Florissant, north of Ferguson Avenue, were built in response to the construction of Northland Shopping Center, and the promise it fulfilled of turning farmland into modern neighborhoods.

When my father, Richard, came home from the Korean War in 1954, his father, Arthur, drove him up West Florissant to Chambers Road. At that time, only a few small, new businesses were popping up south of Chambers. This intersection was still widely known as the crossroads where farmers brought their produce to sell, and where you could buy horse and livestock equipment.

Standing at the intersection, Arthur points to the horse field at the northeast corner of Chambers and West Florissant and tells his son, “If you’re smart, you’d buy up property over there.”

Richard looks at his father as if he were insane.
Arthur points back toward Northland under construction, and all the land around it being plotted for housing and says, “We’re all moving north at a rapid clip. This field’s days are numbered. You might as well make some money from it.”

Of course Richard did not buy any of that land. And of course the intersection was completely built up by 1961, and development spread further north every month.

During those boom years, it looks as if one contractor was responsible for most of the ranch homes around the Dellwood/Ferguson dividing line. But somehow, these airy little numbers snuck into a short stretch of Kappel Drive. Everyone of them is still well under $100,000, in good condition and relatively remuddle-free.

B.E.L.T.

Built Environment in Layman's Terms

Tag Archives: mid-century modern ranch

Why Do Realtors List Mid-Century Modern Homes as Teardowns?

MCM Realtors in St. Louis

Atomic Ranches Tucked into Dellwood