About That Building at Fyler & Ivanhoe

01 fyler ivanhoe

3286 Ivanhoe Avenue at Fyler Avenue
Lindenwood Park neighborhood, South St. Louis City

I have long admired this building, always so crisp and clean, immaculately cared for and coordinated, all year long. But it has a special luster every summer, when that flanking pair of pink tropicals appear, so vibrant and luscious against the complimentary green that they appear to be fake flowers.

An inspection on foot confirms they are real flowers, and every detail of this building at the start of the Ivanhoe Business District (or Downtown Ivanhoe) looks as good up close as it does paused momentarily in your car at the stop sign intersection.

St. Louis City records list the building as erected in 1948. The 1947-48 City directory confirms this. The 2-story portion at the corner has marvelous (and what appear to be original) metal frame windows that wrap around 3 of its corners, and a shallow hipped roof that feels like a surprising choice since the art deco flourishes around each shop entrance may have suggested a flat roof.

The building lists only one address on Fyler (6669) and from day one, that belonged to dentist Samuel L. Benson, until it switched over to Surveying Instruments Serv. Co in 1965. I’m guessing this entrance leads directly to the 2nd floor where an engineering firm resides today. When the evening sun shines in those 2nd story windows you could once see what looked like a drafting board, and I like to imagine how wonderful it must be to work in that environment, enjoying that view of the mid-century modern church across the intersection.

Here’s the entrance to 3286 Ivanhoe with the divine color coordination. The city directory listing from 1948 to 1954 simply states “Fred H. Schneider” with no descriptor of it being a business. It was leading me to think that this was possibly the entrance to the second floor? But by 1955 it was the home of Winkelmann-Ivanhoe Pharmacy for almost 15 years, which was surely a ground floor shop, yes?

If you know the particulars of 1st and 2nd floors of this building, please do share them as a comment.

As we walk north on Ivanhoe, we have a charming series of shop entrances that mimic the design of the corner. A repeating pattern of curves and grooves and glass block, with landscaping (all the flowers remain pink!) and benches and cool morning shade. So delightful you really need to experience it in person.

In 1948, 3284 Ivanhoe listed the physicians Powell B. Cappel and Robert M. Keller, and remained a rotating crew of doctors for the next 20 years or so.

3282 Ivanhoe shows up in 1955 as the S & S Sweet Shop, and by 1955 it was a Velvet Freeze. Luckily, there was a dentist in the building.

The deco door frame of 3276 Ivanhoe opens up for a double-wide entrance and store front, which began life as the Salvator DiCarlo grocery store in 1948, amended to DiCarlo’s Market by 1952, and Martin’s Tomboy in 1960. City directories show that the current tenant has been there since at least 1980.

And here’s another clever design change-up; grouping two single doors under a modification of the deco frame. The whimsy of consistency.

In 1948, baker Roy L. Blase occupied 3272 Ivanhoe, and Louis Carstens dry goods was the neighbor at 3270. In 1952, the baker gave way to Russell-Wehner Radio & Television Service, which is a reminder of when televisions had hit enough of a critical mass that neighborhoods needed a place to have them repaired. By 1955 the groceries gave way to the Ivanhoe Paint Shop, and was divided up as a single or double store front over the coming years.

A nice thing about reviewing tenants of this building for nearly 70 years is that all of the addresses were always in use. Even if one was listed as vacant in one edition of the directory, it was occupied the following year. And that remains the case to this very day. And who wouldn’t want to set up shop in such a handsome building?

Marking the 10-Year Anniversary of B.E.L.T.

May 30, 2005 was the very first B.E.L.T. entry. 10 years later, the title of the maiden post ironically sums up my current mindset about the state of my relationship with St. Louis:

inappropriate and rotting

As a person who trends to the positive because it has more power for meaningful change, I’m not comfortable with the cantankerous and curmudgeonly state of mind I’m currently in about my beloved hometown. Rather than prattle on in the negative, I prefer to say nothing at all. This is why new postings have been scarce throughout 2013 and most of 2014, and came to a complete halt after expressing my feelings about #Ferguson in September 2014.

But a 10-year anniversary of a blog is a special thing, especially in the ADD cyber world, so I want to acknowledge my relationships with this blog, this town and the people who have been a part of this journalistic journey. So to quote an overzealous 5th grade classmate who was picked to lead our physical education class for the day: “10 jumping jacks! Ready? BEGIN!

mark twain theater, sunset hills MO photo by toby weiss

An Outlet for an OCD Photo Habit

I wanted to be like Julius Shulman, and happily went down that path with several years of serious dark room lurking over black and white film of St. Louis architecture, grand and unassuming (like the example above, of the former Mark Twain Theater in Sunset Hills, MO). Then I got a digital camera. Film vs. digital is the equivalent of espresso vs. cocaine, and I went on an epic bender.

I believe there should be a purpose and/or outlet for creative expression, so felt a burning need to do something with this stockpile of images. This need coincided with blogging going mainstream. I started my first blog, M.E.L.T. in March 2005.

With some kindly coding help from Perez Hilton and Trent Vanegas (Pink is the New Blog), I got the knack and shared thoughts about my lifelong obsession with pop culture and celebrity.

M.E.L.T. was the necessary blogging due diligence and learning curve to get to what really mattered – St. Louis buildings, grand and unassuming. I still clearly remember the joyous moments I discovered Ecology of Absence, Urban Review STL and Built St. Louis. These men and their output were inspiring, fascinating and entertaining. I felt I had something to offer about our town’s built environment that wasn’t covered by them, so it would not be a pale imitation of their work, nor step on their areas of expertise.

buder-building-group-hug

A Mid-Century Modern Cheerleader

The launch of B.E.L.T. created a place to share photos and stories of my travels around St. Louis, and beyond. It was also the opportunity to dig deep into the demise of Northland Shopping Center, in Jennings, MO, that had both deep personal meaning and important historical context about mid-century modern architecture coinciding with the development of St. Louis County.

While all eras of St. Louis architecture matter to me, it’s the architecture from roughly 1940 to 1970 that resonates strongest. Those are the photos and stories I shared the most, and the buildings I worried about the most. MCM architecture was too young to yet be properly appreciated by the preservationists and general public, while also being too old for developers and the general public to care about. In 2005, Northland Shopping Center and Busch Stadium were the biggest examples of MCM disregard leading to demolition.

I felt an urgent need on two fronts:

  1. To call attention to the last important era of American architecture, with the hopes that the preservation communities would catch on and get behind protecting the best examples.
  2. Photographically capture and share as many of our local examples as I could before they disappeared.

Much to my surprise and eternal gratitude, it wasn’t hard to sell. Turns out there were plenty of St. Louisans who understood and agreed with my agenda. They were generous with information – hipping me to things to check out, or filling in missing details – and enthusiasm.

B.E.L.T. sometimes helped to make it easier for us like-minded folk to protect or celebrate MCM architecture.

save-the-san-luis

Protection-wise, a large group of us went up against an arm of the St. Louis Archdiocese to save the San Luis in 2009. We lost the fight (and the building), but learned valuable lessons about how to handle future threats.

01-del-taco-saucer-400x266 photo by toby weiss

In retrospect, it really didn’t take long for the City of St. Louis to get on board with saving worthy mid-century buildings. One great example: By Spring 2013, Missouri gave us an award in Jefferson City for helping to save the Grand Center Saucer (with the original architect, Richard Henmi, in tow!).

Celebration-wise, a Spring 2010 post about an Atomic Crash party in Indianapolis ended with a question about doing something similar here in St. Louis. The first 4 commenters on this post became founding board members of what became – and remains – Modern STL.

ModernSTL

Because of B.E.L.T. I’ve been honored to be invited to take part in symposiums, seminars, lectures, exhibits and documentaries, tours and film screenings (hello Julius Shulman!). And most astoundingly of all, esteemed people who actually are architectural experts because they have the education, experience and encyclopedic minds have repeatedly referred me to as an “authority” on St. Louis mid-century modern architecture.

No disrespect to any of them when I say, “Man, you’re soooooo wrong!” I am not an authority, by any measure. I am only a storyteller who illustrates the tales with photos. I am only a cheerleader for an architectural style that needs proper respect. The beauty of the little big town of St. Louis (and the internet) is the ability to reach the key people who actually can, and do, make a positive difference. To quote Freddie Mercury, “I thank you all.”

But It’s Been No Bed of Roses

By 2013, there was many fine people, blogs and organizations covering St. Louis architecture – and MCM specifically – that my compulsion to cover it relaxed. My slacking blog entries wouldn’t cause any harm because others had the wheel. So I took the time to pursue another lifelong passion – music – and that is an ongoing staple of my free time (shameless plugs: The Remodels & The Jans Project).

Then there was August 9, 2014. On that Saturday, as Michael Brown was shot down in Ferguson, I was about 1.5 miles away in neighboring Jennings, showing someone a street where I once stayed. To an outsider, they were shocked at the state of decay and disrepair of the streets and homes. Seeing it through their eyes – rather than with my typical nostalgia and loyalty to North County – I was stunned and saddened. Later that night, I learned of what happened to Michael Brown, and I was heartbroken.

From that moment on, the events that transpired in Ferguson radically altered my perspective. What was the point of rallying to save a building (the Lewis & Clark Library in neighboring Moline Acres) when the people of North County were in turmoil? Many buildings in Ferguson and Dellwood were sacrificed to the anger. I was compelled to talk about in this post. But in the face of systemic injustice to some of our people, I lost the heart to talk about buildings.

Come November 24, 2014, with the grand jury decision not to indict Officer Darren Wilson, I was sickened and in tears as Ferguson and Dellwood burned. It truly felt as if the Powers That Be were purposely letting it be destroyed to make a convoluted point.

9181-83 West Florissant photos by toby weiss

Since then, 3 things are really pissing me off:

  1. Football Is More Important Than You: Governor Jay Nixon – who had to be dragged into inept action about Michael Brown’s death in North County – couldn’t move fast enough to potentially wipe out part of the North City riverfront to build a new football stadium. And telling us that we had no voting rights about partially funding a new stadium because we’re still paying for the current stadium. And this boondoggle trail is already muddied by crooked money. Why is it that every 20 years we have to pony up so a select group can make even more entertainment dollars?
  1. Special Rules for Millionaires: You are fine-tooth-combed for a car loan, but the City of St. Louis couldn’t be bothered to do a credit check on Paul McKee before giving him unprecedented land-massing allowances and tax breaks. McKee is defaulting on multi-million dollar loans on his North City properties. Ecology of Absence uncovered and reported the details of McKee’s disregard for North Side people and property several years before City Hall issued the free pass to supposedly redevelop it. Unfortunately, history and truth is never as important as continually forcing upon us underperforming Silver Bullet Solutions.
  1. Causing Destruction to Save You: The City of St. Louis is lobbying to demolish occupied North Side homes and businesses so the National Geospatial-Intelligence Agency might remain in the city because, supposedly, the NGA’s tax money and employment is more important than that which is already there. Why not 2-bird-1-stone it and use the vacant Pruitt-Igoe site for this project? Or is that not owned by Paul McKee?

And Enough Already!

These are the St. Louis thoughts that lately occupy my mind. This is why it’s better I say nothing at all. Anger and criticism is easy to cave into, but it leaves me feeling inappropriate and rotting, a disillusioned Pollyanna.

northwest plaza april 2015 photo by toby weiss

There are St. Louis built environment happenings that are surprising and cool. For instance, the Northwest Plaza redevelopment is, so far, an interesting balance of original buildings with new construction and uses (above, under construction, April 2015). And all the modern in-fill housing and mixed-use buildings slated to go up around The Grove in South St. Louis is life affirming. Jennings called a quick halt to Family Dollar wanting to take down a Frederick Dunn church on West Florissant, and then found another tenant for the church.

lewis and clark library april 2015 photo by toby weiss

But I can’t muster the energy to cover those things. I’m trying to muster up the courage to photographically cover the demolition of the Lewis & Clark Library (being dismantled, above, April 2015), and reeling from the irony of the failed effort winning an award. I don’t know if I have it in me to watch another beloved and worthy building go down needlessly, much less share the story with others. It’s probably best to just grieve in private, over this and all the other St. Louis people and places that trouble me. I count on this being a momentary phase, please.

Some Stats, Acknowledgements & Forecasting

In 10 year, there have been 437 B.E.L.T. entries (or 438, counting this one). Google Analytics reports these are the Top 10 most-read posts:

  1. A White Flight Tour Up West Florissant Ave. to #Ferguson and North St. Louis County
  2. Masters of Sex: St. Louis Reality vs. TV Depiction
  3. Urban vs. Rural
  4. Sneak Peek: Downtown St. Louis Sculpture Garden
  5. Top of the Towers
  6. Inside the Top of Tower Restaurant
  7. Mid-Century Modern For Sale in Old Town Florissant
  8. Overland, MO Mid-Century Modern
  9. Southern Funeral Home For Sale
  10. CWE Mid-Century Modern: Lindell Boulevard

Here are the Top 10 posts with the most comments from readers. Only 3 overlap with the most-read, so can we conclude these are of most interest to us locals? (Note: I disabled comments on the West Florissant White Flight post to avoid the hatred. People still found ways to get ‘em in, though.)

  1. Top of the Towers
  2. One More Walgreens Will Surely Complete Our City
  3. Overland, MO Mid-Century Modern
  4. Sunset Hills Teardown, Revised
  5. 2 More Gasometers Coming Down
  6. Northland Shopping Center Artifacts
  7. Tear Down Jamestown Mall
  8. Rossino’s Italian Restaurant
  9. Inside the Top of Tower Restaurant
  10. Barely There: St. Louis Hills Office Center Update

And this would be the only time I get to indulge as such, so off the top of my head – in no particular order – are 10 of my personal favorite posts:

1. Hampton Avenue Mid-Century Modern
2. North County MCM: Independent Congregational Church
3. Heavenly Mid-Century Modern: The Union Memorial United Methodist Church
4. Personal Architecture: Northland Day Nursery School
5. Shutters – Why?
6. The Doors of St. Louis Hills
7. Harris Armstrong, South Side
8. MILESTONE: Mid-Century Modern Subdivision on Missouri’s National Register of Historic Places
9. Unnerving Florissant Modern
10. The Dorsa, “The Ultimate in Mode Moderne”

St. Louisans are so heart-warmingly generous with information, and love to share their knowledge. Along with post comments, I have received so many wonderful emails from so many helpful people. To everyone who provided pieces of the puzzle, thank you a million times for caring and sharing.

B.E.L.T. also made it possible to meet so many amazing, enthusiastic people who care deeply about St. Louis, and I’m eternally grateful for those that became good friends and fellow adventurers. So many of these posts double as a personal scrapbook of good times I had with great people.

Thank you to any organization or publication that bestowed an award upon B.E.L.T. and/or its author. That’s way cool. And to all the journalists who asked for my thoughts or assistance, thanks for believing St. Louis buildings are newsworthy.

As for the future… I bet I post again. Like I said, I hope the “you kids get off my lawn!” phase is a temporary affliction. And I am exploring the world of podcasting. The St. Louis built environment would definitely be a reoccurring topic, providing a chance for you to hear from some of the St. Louisans who’ve enriched my blogging experiences.

I am far more frequent with building posts on Instagram and the B.E.L.T. Facebook page, so please follow along.

And thank you for being a part of the past 10 years. It was pretty kick ass!

Walking Tour of Lindell Mid-Century Modern, May 10, 2014

lindell flier

May 10, 2014
10:00 AM
Meet at the Chase Park Plaza Hotel, Lindell entrance

$5 for non-members / Free for Modern STL members)

Michael Allen and I will once again trip the light fantastic of mid-century modern beauties on Lindell Boulevard, in the Central West End.

Take a quick peek at what this great street has in store for you.

optimist international 01 lindell blvd photo by toby weiss

This Building Is Threatened

Since planning the tour, the Optimist International building (above) has become a hot item. Or, rather, the land it sits on has become more valuable than the building possibly is.

Here is a proposal for a new development on the corner of Taylor & Lindell.

The Optimist is my personal favorite MCM on Lindell. I also understand and agree with the urban density rationale of the proposed development, as well as the irony of – in 1961 – tearing down a very urban property to put in this more suburban modern building. And now we’ve come full circle.

optimist international 02 lindell blvd central west end st louis photo by toby weiss

The fate of this building promises to be a very lively debate, that pits newly embraced forms of CWE historic preservation against a deeper understanding of what it means to be an urban city.

And this isn’t the only Lindell MCM currently on the tear-down radar – this building is also in the spotlight.

So we have a lot to discuss and debate, and the best way to do that is in person, as a curious, knowledge-seeking group, on Saturday, May 10, 2014 at 10 a.m. We’ll learn, we’ll laugh, we’ll burn some calories. We look forward to seeing you there.

 

Masters of Sex: St. Louis Reality vs. TV Depiction

masters of sex book

The editor of St. Louis At Home asked me to dig into the real life locations depicted on the Showtime series Masters of Sex. See the Masters of Sex St Louis At Home article.  Also available on-line without the photos.

Here we recap the article’s content with room to spread out, and add more engrossing details uncovered during the research process.

Masters of Sex depicts Maternity Hospital a sublime, stucco Art Deco.

Masters of Sex depicts Maternity Hospital as a sublime, stucco Art Deco.

Maternity Hospital, erect 1926, still stands in the Barnes-Jewish Hospital complex at Kingshighway and Interstate 64.

Maternity Hospital, erected 1926, still stands in the Barnes-Jewish Hospital complex at Kingshighway and Interstate 64.

The series opens in December 1956 with the newly-divorced Virginia Johnson interviewing for her eventual position as Dr. William Masters’ assistant. Master’s office is in Maternity Hospital, shown as a handsome Art Deco hospital of white stucco. That was the first instance of TV separation from St. Louis reality, for the 1926 Maternity Hospital still stands today inside the Barnes-Jewish Hospital complex.

Dr. Master’s office and practice was on the 3rd floor of this building, and other than the exterior facade and some molding and terrazzo flooring touches at the entrances, everything has been remodeled countless times since the 1950s. Very little about Master’s and his ground-breaking work remains within the record books of the hospital or Washington University. Local theory is that ultra-conservative St. Louis academia still finds it offensive to acknowledge his pioneering sex studies. Though his last name does make the list of blocks inside the circular wall of this outdoor smoking lounge in front of the building (below).

smoking area maternity hospital st louis

Still with the first episode, we see Dr. William Masters and his wife Libby living in an exquisite mid-century modern ranch home, which for 1956 would have put them on the cutting edge of St. Louis modern design, something a successful doctor could afford to indulge in. Meanwhile single-mother-of-two Virginia Johnson is shown living in one side of a 2-story, stucco duplex. Other than some more stucco (St. Louis just doesn’t have the climate for it), this type of living arrangement for Virginia is logical. So are these homes based on their real life domiciles, and if so, where are they?

Masters of Sex exterior establishing shot of St. Louis brothel where Dr. Masters conducted research.

Masters of Sex exterior establishing shot of St. Louis brothel where Dr. Masters conducted research.

Episode 2 of Masters of Sex really lit a fire when they gave an establishing exterior shot of a local brothel (above). But it was a bit disconcerting that this was the 3rd or 4th time that wood clapboard homes were shown as the norm. Even to the distracted eye, St. Louis is a brick city – we don’t see wood siding as a constant until the post-WW2 suburbs. And it’s a cinch that a whorehouse would have to be inside St. Louis City boundaries, where a home of this type would be very rare.

I was distracted with these type of architecture geek thoughts when the thoroughly engaging prostitute character Betty DiMello revealed that the sex study had moved “to a cathouse on Third & Sutter.” I waited for the episode to end before digging into maps of both St. Louis and East St. Louis, where there is no such intersection. So exactly where was this whorehouse?

It was now time to dig into the source material for the TV show, the 2009 book Masters of Sex: The Life and Times of William Masters and Virginia Johnson, the Couple Who Taught America How to Love by Thomas Maier. It’s a factually dense book that easily moves you forward with anticipation. And this book sent me into obsessive research mode, deciphering fact from TV fiction.

As the first season unfolded, it was addictive to figure out how the show’s creators and writers took the original and transformed it into an episodic drama. How a one-off sentence in the book becomes a story-arc, or how two different real life people are melded into one character with a completely fictitious yet fascinating backstory.

The mid-century modern ranch home of Dr. William & Libby Masters, as seen on TV.

The mid-century modern ranch designed by architect “Eine,” home to the TV version of Dr. William & Libby Masters.

The interior TV set of The Masters' home.

The interior TV set of The Masters’ home.

One of the most revelatory differences between fact and artistic license is the home of Dr. William and Libby Masters. The viewer gets a distinct Mad Men vibe from their clean-lined, suburban mid-century modern ranch home. Maier’s book describes their real-world house as a “brick two-story Colonial” in “Ladue, an affluent suburb of St. Louis.” And here is their former home, built in 1934:

The real life home of Dr. William & Libby Masters, in Ladue, MO.

The real life home of Dr. William & Libby Masters, in Ladue, MO.

The show’s producers made a conscious decision to place William & Libby in a new, atomic age home. They also added an infertility problem to their marriage, whereas in real life, they had two children by 1953. But one fact did remain intact: Libby & Bill did sleep in separate twin beds! (And here’s a gossipy fact: they installed an in-ground pool to this home in 1967, and the neighbors were scandalized to see Virginia Johnson lounging by it while Libby was out of town.)

Other deviations from fact to television fiction include:

• There’s no Provost Scully (as portrayed by Beau Bridges); he’s a combination of a few men at Washington University, including Chancellor Ethan Shepley.
• There’s no real-life prostitute Betty DiMello, which means it’s unlikely anyone ever called Dr. Masters the “alpha dog of coochie medicine.”
Dr. Ethan Haas and Gene The Pretzel King are made up characters (so there is no Gus’ Pretzel connection to Masters & Johnson, sorry)
• St. Louis has yet to have a Rialto movie theater (so the entirely fictitious Dr. Austin Langham never banged the entirely fictitious Margaret Scully in a car parked in front of it)
• St. Louis never had a Gardell’s, described in the show as a “nightclub in Coontown” (though senior citizen St. Louisans can tell you the rough whereabouts of the part of town once referred to by that wince-inducing moniker).
• St. Louis never had a Commodore Hotel where gay male prostitutes set up shop. There were plenty of other gay haunts in the City during that time period (like the Grandel Square Hotel once at 3625 Grandel Square; the Golden Gate bar on Olive Street and Entres Nous on Pine Street), so the creators appear to have condensed that St. Louis scene into one convenient package.

According to Maier’s research, there was most definitely a cathouse where Dr. Masters conducted research. He writes about how St. Louis Chief of Police H. Sam Priest protected Masters (who delivered their second child) so he could conduct studies in local brothels. Chief Priest and his detectives found willing candidates among prostitutes and made sure they were not busted in the weeks before and after the testing.

Maier writes, “Between 1955 and late 1956, Masters expanded his study in such St. Louis neighborhoods as the Central West End to interviews with call girls in other American cities, such as Chicago, Minneapolis and New Orleans.”

Ah ha! We have a locale on the brothel!
But it’s not like old City Directories are going to list them as such, or old newspapers are going to report any fine details about raiding them. And since I had other questions needing clarification, I reached out to Thomas Maier, who was refreshingly friendly, helpful and prompt in his replies.

The duplex Virginia Johnson lived in, as depicted on Showtime's Masters of Sex.

The duplex Virginia Johnson lived in, as depicted on Showtime’s Masters of Sex.

A real-life example of the home Virginia Johnson lived in after her 1956 divorce. Her actual home was in the spot of the modern condo shown to the left of this home.

A real-life example of the home Virginia Johnson lived in after her 1956 divorce. Her actual home was in the spot of the modern condo shown to the left of this home.

 

By the early 1960s, Virginia Johnson moved into this ranch home in Salem Estates in Ladue, MO, a "traditional subdivision" designed by St. Louis architect Ralph Fournier.

By the early 1960s, Virginia Johnson moved into this ranch home in Salem Estates in Ladue, MO, a “traditional subdivision” designed by St. Louis architect Ralph Fournier.

As learned from Maier, the Masters of Sex producers have yet to visit St. Louis, which explains the architectural discrepancies. While filming the pilot, the producers found a mid-century home in Huntington, NY that they liked, and later reproduced it on Sony’s Hollywood lot. An old wing of the Jamaica Hospital in Queens, NY stood in for Maternity Hospital. And even though the scenes set on the Washington University campus looked authentic, it’s actually the former Guggenheim estate in Long Island, NY.

He also only knows the general location of the whorehouse as Central West End. Dang it!

I am a life-long, ardent participant in the suspension of disbelief that is Hollywood. But the first season’s episodes aired while I was deeply consumed by Maier’s book and my research, and I found myself second-guessing and dismaying over the deviations from Masters & Johnson’s actual story. Which kinda killed my buzz – totally of my own doing. But it did not keep me from watching and thrilling to every episode, it only clarified that I need to apply more effort to maintain my Hollywood vs. Reality balance.

And the producers’ decision to put Dr. Masters in an MCM ranch did eventually pan out in real life:

The mid-century modern ranch in Ladue, MO that Dr. William Masters & Virginia Johnson moved into after their 1971 marriage.

The mid-century modern ranch in Ladue, MO that Dr. William Masters & Virginia Johnson moved into after their 1971 marriage.

Above is the home, built in 1951, that Bill & Gini (since we got this far, it’s OK to use their nicknames, right?) moved into after they were married in 1971. Oh please oh please let the series go on long enough to get to that soap opera plot twist!

Anyway, this home became a place for their more famous or notorious clients to stay for therapy, avoiding possible detection at the more public Reproductive Biology Research Foundation office at 4910 Forest Park Blvd. (long-since torn down). From the book:

The Ladue house on South Warson Road was more contemporary than most, sheltered by tasteful plantings that shielded activity from the street. Upon entering, guests walked into a vestibule and could follow one of two ramps – to a spacious dining room and kitchen on one side, and to several bedrooms on the other, including the master suite with two king-sized beds placed together. In the back of the house were a large terrace, a kidney-shaped inground pool, and a stable with enough surrounding acreage for Johnson’s daughter, Lisa, to ride her horse. When Cindy Todorovich later bought the South Warson house, she found a secret panel with a peephole. “I’m not saying there was anything kinky going on, but maybe it had something to do with their research,” she recalled.

Apartment building at Maryland Avenue & North Taylor in St. Louis' Central West End, home of Dr. Masters' mother, Estabrook.

Apartment building at Maryland Avenue & North Taylor in St. Louis’ Central West End, home of Dr. Masters’ mother, Estabrook.

The book also has some fun facts that seriously need to go into the series.

The apartment building shown above is where Dr. Masters’ mother, Estabrook, moved to after she was widowed. The child abuse and transformation of his mother’s personality as shown in the series is true. What also needs to be shared is that the staff of Masters & Johnson’s Repro Bio office often spent their lunch hours at Estabrook’s apartment on the 8th floor, because it was a nice walk to and from the office. And since she was now privy to the details of their work, she helped out by sewing silk masks for study volunteers to wear to protect their anonymity.

So Where’s the Brothel?
I made endless inquiries to pinpoint the locale of this place (or places). Librarian friends at both the St. Louis City and County libraries worked on it (along with providing assistance in digging up old phone book and directory information – thanks Adele!), and I followed all leads about anyone who knew a cop or a friend who had brothel info.

Elder St. Louisans mused that a brothel in St. Louis city couldn’t have existed for very long without being busted, and they certainly wouldn’t have been in such luxurious quarters as shown in the screen cap earlier in this post. And the 1952 book U.S.A. Confidential by Jack Lait & Lee Mortimer verified that there was an “overpopulated harlot population” in St. Louis, including “a lot of call-girls” moving “into the new Ford Apartments.”

It was the friend of a friend who verified that a city brothel just wouldn’t be all that glamorous. Roland Kulla is a St. Louis native now living in Chicago, and he shared the following memories and photos from when he lived in the eastern border of the Central West End:

roland kulla 01

“I lived at 3850 Olive St. near the Vandeventer Ave. intersection, from 1947-1954.  The street was very busy then – lots of shops, and bars and a small department store across the street, the streetcar line ran down Olive.  We lived in an apartment above my uncle’s bakery, Sausel’s (new-born Roland is shown with his family in front of that bakery, above) where my father worked.  Stories about the brothel next door at 3848 came from my mother, as I was too young to know.

“The buildings on that corner formed a courtyard in the back.  You came through a yard to get to the back door.  Our back doors were right next to each other – although there was a wooden fence between them (photo below).  Mom told the tale that sometimes the clients would knock on our door by mistake.

Roland Kulla and his friends in front of the fence that separated their back door from that of the brothel next door.

Roland Kulla and his friends in front of the fence that separated their yard from that of the brothel next door.

“(The brothel situation) had changed by 1954 when we moved, as there was a legit neighbor there that we were friendly with. The layout of the apartment, which would have been similar to the one next door, was a small bedroom in the front over the stairs.  There was a double parlor – the front one with a fireplace – divided by sliding doors.  We used both parlors as bedrooms, with the small one used the nursery since there was always a new baby.  Beyond that was a hall bath, and then a big dining room that went the width of the building.  And then a big kitchen in the rear with two walk-in pantries.”

3848 Olive was the site of a St. Louis brothel from 1947 - 1954.

3848 Olive was the site of a St. Louis brothel from 1947 – 1954.

The rear of the buildings (since demolished) on Olive. A wood fence separated 3850 from the brothel at 3848.

The rear of the buildings (since demolished) on Olive. A wood fence separated 3850 from the brothel at 3848.

Roland took the two photos above in the early 1990s. The buildings were completely demolished about 10 years ago, with only The Lighthouse of The Blind building (which formed the east flank of the rear courtyard) remaining on the block.

We are in no way implying or supposing this was the location of Dr. Masters’ laboratory, especially since it was cleaned up prior to beginning his local field studies in 1955-56. It does verify that such places existed, and for long stretches of time, and they were not opulent.

My hope is that I will eventually run across a retired St. Louis City cop who worked under Chief Priest, or had passed-down knowledge of assistance for Dr. Masters, and that so much time has passed they are willing to talk location details. If you’re as curious as I am about finding Bill’s cathouse, and know someone who knows these kinds of things, please let me know. The seedy underbelly of St. Louis was deep and vivid, and in this particular case, led to major scientific discoveries that permanently and positively altered the sexual landscape. If those brothel buildings still stand, they deserve an historic marker, don’t you think?

The real life Virginia Johnson and Dr. William Masters.

The real life Virginia Johnson and Dr. William Masters.

 

The Saucer Earns a 2013 Preserve Missouri Award

1969 Saucer photo

Here’s a good story to end May 2013 Preservation Month.

In 1967, architect Richard Henmi designed the striking building above. Over the decades, it went from a gas station to a pair of taco fast-food restaurants. Then the building went vacant while the Council Plaza it is part of was being revived with help, in part, from Missouri Historic Tax Credits.

Then in 2011 news leaked out that the developer of Council Plaza was seeking permission to tear down “the saucer.” Here was the reaction to the details of politics as usual.

9095 save teh saucer demonstration photo by toby weiss

And this is what hundreds of St. Louisans did to protest the intent of the developer and some pockets of the Board of Aldermen. Turns out it wasn’t just meddlesome preservationists who loved this building – most everyone was fond of it and couldn’t understand why anyone would want to demolish it.

Both on the streets and via social media, we made a ruckus and offered up solutions for ways to re-use an iconic piece of St. Louis architecture that already qualified for historic tax credits. Here’s one example of the things we did to Save The Saucer.

The Council Plaza developer changed his mind, refurbished and enlarged The Saucer and found two tenants for it.  It’s a true pleasure to drive by and see it hovering over a steady stream of customers. The Saucer’s revival gained plenty of positive national recognition, and in 2013 it earned this high honor from Missouri Preservation:

5723

The award ceremony at the state capitol in Jefferson City, MO was cancelled due to snow in February, and rescheduled for May 7, 2013. That was a happy accident because it felt better to have this celebration during National Preservation Month. A small group of us representing the dozens of people whose passion played a big role in changing the right minds drove down to be a part of the ceremony in the rotunda.

Here is the list of 2013 award winners we are so proud to be included among.

And here’s Randy Vines giving the acceptance speech:

All acceptance speeches that morning made note that Congress was, literally at that moment, voting on the fate of the Missouri Historic Tax Credits. One politician presented the award to his constituents and had to high-tail it off stage to go vote when the bell rang. The irony of it was not lost on anyone.

Everyone had to wait 10 more days to learn that the tax credit remains unchanged. As is the case every year, the battle will surely resume again. I wonder how each politician who on that day handed a preservation award to the building owners voted on the bill.

5724 lindsey derrington jeff and randy vines, richard henmi, toby weiss

Here we are in the afterglow of this triumphant chapter of the tale of the saucer. From left to right: Lindsey Derrington, Jeff Vines, Randy Vines, architect Richard Henmi and me.

Here’s some interesting facts about our award:

• This marks the first mid-century modern building to earn this recognition.  Along with Ladue Estates on the National Register of Historic Places, it’s with relief and gratitude that we now know Missouri recognizes and values MCM architecture.

• We were the only project that day to have the building’s original architect on hand to accept the award.  It’s wonderful that our Modernist architects receive this kind of recognition while they are still here to know how important their contributions are.

• Ours was the only award that day that did not go to the owner of the building.

• Our St. Louis City group was the only one to not have a representing politician speak on our behalf and present the award.

Thank you to everyone at Missouri Preservation for making such a milestone bold choice, ushering in a whole new era of historic preservation. And then they even fed us!

5733

The luncheon gave us the opportunity to explore the state capitol, which is truly magnificent on so many levels. Whenever you may feel overwhelmed by the rancor and confusion of state politics, walk through these halls to instantly feel better about the past, present and future of our state. It perfectly embodies what great architecture does for the soul – it inspires.

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Our group wanted Richard Henmi to keep the preservation certificate, and he was respectfully insistent it remain among us all. To that end, the plaque now hangs permanently in the StL Style storefront on Cherokee so that everyone can always be reminded of what they accomplished by loving The Saucer enough to stick up for it. Thank you to Randy (above) and Jeff Vines for giving it the perfect, permanent home.

Defining An Era: The City of St. Louis Mid-Century Modern Survey

On February 11, 2013, the Cultural Resources Office of St. Louis presented to the public the results of their survey of non-residential mid-century modern architecture in the City of St. Louis, MO. The details of their survey work during 2012 is documented here.

Nearly 250 buildings made their list of architecturally worthy buildings. That list was narrowed down to 40, and everyone from both the Cultural Resources Office and  the Missouri State Historic Preservation
Office at Monday’s meeting reiterated how genuinely difficult it was to come to that new number. They all fell in love with certain buildings, harbored their favorites.

But because it’s a limited grant budget, and all this historical research takes time and money, the 40 buildings need to be narrowed down to 20-25 buildings that will make the final list. That’s why they are asking for St. Louisans to weigh in on which buildings we think should make the final cut.

Here is the first part of the list of buildings.

Here is the second part of the list of buildings.

Those in attendance were given a sheet of 16 stars to place upon the buildings we liked most.

Here’s Michael Allen bestowing one of his stars upon a building he wrote about. Turns out this South Grand vacant bank is already under threat of demolition for a new independent grocery store building on the lot. And this highlights why it’s important to have this list of our significant MCM architecture: if one of these buildings should come under fire, there will be documentation to prove why it matters.

Among the final 40, it was thrilling to see buildings that I’ve covered previously in this blog. These include:

Former Buder Branch St. Louis Public Library

Oak Hill Chapel in Holly Hills

The AAA Building, Optimist Building, Engineers Club and the Archdiocese of St. Louis’ Chancery on Lindell Boulevard in Central West End. (They could save a little time and just declare Lindell Boulevard an Historic District, similar to what was done on Washington Avenue, downtown.)

Pius Memorial Library, St. Louis University

Carpenter’s Union Hall on Hampton Avenue

David P. Wohl Community Center, whose architect of record, Richard Henmi, was on hand to place his star upon it, once again:

Henmi, the architect of the Flying Saucer in Midtown, will also be in Jefferson City on February 27, 2013 as one of the people accepting a 2013 preservation award from Missouri Preservation. This is shaping up to be a special year for him, and all of us who love his work and those of his professional peers.

What Happens Next
They need your feedback by February 15, 2013 on which 20-25 buildings deserve further research to make the final list. Please review the 40 buildings. Download the comment sheet here, which also has information on where to send it.

In Spring, they plan to announce the 20-25 finalists that will get the full treatment of further
documentation and statements of significance that put them in historic context and serve as framework for the property owners and others to use for the architectural preservation and appreciation of these buildings.

Stay atop any breaking news on The Finalists by following Chris Madrid French on Twitter and Missouri Preservation on Facebook. Or just check back with B.E.L.T., ‘cos you know how freaking excited I am about all this!

 

 

 

 

 

2012 Review of St. Louis Mid-Century Modern

It was the end of December 2012, cure and I was on the bitingly cold, snow-covered roof of the former State Bank of Wellston. We were there to explore the building in its final days, and discuss how they were going to salvage the neon tower to keep it safe for future use. It was sadness tinged with hope.

Standing atop the building as my feet turned numb from the cold, I thought of the heartbreaking months ahead documenting the Wellston bank’s demolition. But then a thought slapped me upside the head:

There were far more wins than losses when it came to mid-century modern architecture in St. Louis in 2012.

I didn’t yet know it, but the day after Christmas the website Curbed figured it out, citing two major St. Louis MCM wins in their article, Mapping the Biggest Preservation Wins and Losses in 2012. We’re #8 and #9 on the list of winners. We’re used to being on lists of shame for destroying buildings of all eras, and here we are getting a pat on the back for two major victories. And they are both mid-century modern buildings!

The Saucer, by architect Richard Henmi (shown above) is now bustling with caffeinated folks at Starbucks. The other side is still in renovation mode for a new tenant.  The Triple A building (below) by architect Wenceslao Sarmiento stood up to a tear-down threat by CVS.

The efforts to save both of these buildings from extinction are beautifully detailed here, by our city’s own Michael Allen for Next City, another national organization keeping an eye on our preservation wins in 2012.

The fight to Save Our Saucer was, technically, a 2011 campaign that came to a conclusion in 2012. For both of our round Mid Town MCM buildings the amazing fact is that City Hall – specifically, the mayor and certain aldermen – spoke out quickly and emphatically against demolition of either of these buildings. This was a huge policy change from years previous with City Fathers who really didn’t want to deal with saving buildings built after World War 2.

What caused this miraculous and productive change of perspective? I consider the following a major turning point.

It was February 14, 2009 when a large group of St. Louisans came together for a Love In to publicize the threat against the former Hotel Deville, which became a vacant apartment called San Luis. The St. Louis Archdiocese wanted to take it down to make a surface parking lot. After a disastrous Preservation Board review in June 2009, we turned it into a court battle.

The building came down and we lost the court case. We staged multiple events to raise money for our lawyer fees, and it was heartwarming to see so many people support us in this failed battle. Personally, it also created some tense moments with my deeply Catholic family who only saw it as me being part of a group that was suing the Catholic Church. Yikes.

The San Luis Did Not Die In Vain

A battle lost in such a large and public way turned out to be the moment that was needed to make positive changes in the future of mid-century modern architecture preservation. The Save Our Saucer campaign was a successful refinement of the Friends of the San Luis campaign. And the inconsistencies in St. Louis City preservation law were addressed almost immediately after the San Luis came down. The first tangible change was creating the organization ModernSTL (several of the ModStL board members were there at the Valentine’s Day Love-In) so that we had a central location for the education, preservation and celebration of St. Louis modernism.

AUGST 2012 The MCM preservation efforts of ModernSTL made the news several times in 2012, which is recapped here.

DECEMBER 2012 The victory inspired by the demise of the San Luis is the new architecture standards in the Central West End (CWE) purposely put into place to include the protection of mid-century modern buildings. Again, let Michael Allen give you the important details of this new standard.

That residents and alderpersons in these CWE wards realized that post-World War 2 buildings are just as much a part of the area’s history as the original buildings made my heart break with happiness. That they stuck with it to turn it into legal business that prevents senseless destruction like The San Luis in the future is a miracle. This is a major rethink of what constitutes an historic building. I love these folks! Thank you.

March 2012 The City of St. Louis received a $24,600 grant from the State Historic Preservation Office to survey the City’s mid-century modern buildings.  Mayor Francis Slay writes of this award: “This specific research will identify important mid-century modern buildings and should lead toward protection from thoughtless demolition and possible resources for their improvement. Our City is rich in beautiful and significant architecture – and this study will help it remain that way.”

Here’s more details about the survey. It is expected to be complete by the summer of 2013. I am deeply humbled (and a little teary eyed) to learn that many B.E.L.T. entries have been used as part of their research on the city’s MCM stock.  My wish for 2013 is that downtown Clayton, MO will consider doing something similar.

SPRING 2012 Having an article published in Atomic Ranch magazine was a personal highlight. But even better was that it was about Ladue Estates, the first mid-century modern subdivision in Missouri to land on the National Register of Historic Places. The residents who made this MCM preservation milestone possible have become good friends of ModernSTL, and it was a pleasure to stage a second annual open house and tour of their neighborhood in May 2012.

2012 MCM Mind Shift

In general, I have felt, read and seen a huge shift in mid-century modernism appreciation. Both in the private and public realms, people of St. Louis just get it! They get that this era of architecture has significant meaning in our history, and that many of these buildings are flat out gorgeous and worthy of keeping in use.

Two great examples of re-using rather than demolishing MCM in 2012 include:

This Sunset Hills building started life as the Mark Twain Cinema in 1967, and then became the Two Hearts Banquet Center, which closed in 2012. A local labor union bought the building to turn into their new offices. And here’s the kicker – they love the building as is. The renovations they are making are only to make it usable for their needs, not to destroy its essence. Here’s more of the story.

At Spring Avenue and Delor Street in Dutchtown, the Southtowne Village apartment complex, built in 1962, stood vacant and vandalized. When chainlink went up around the bombed out site, I assumed they were being demolished. It was a great to be completely, utterly wrong!

Thank you to 25th Ward alderman Shane Cohn for filling me in. The Regional Housing and Community Development Alliance is redeveloping the site by modernizing most of the existing buildings, and supplementing them with some new buildings better sited in the spaces left after demolition of the back buildings. The aim is more curb appeal and more urban density.

As we can see from the mid-construction photo above, they’re adding some 21st century architectural bling to appeal to new tenants. The mid-century character of the buildings will be buried. But the major point is that instead of automatically tearing down these buildings, they are re-using them! And why not?  We now live in a time of wasted resources and limited means – it makes perfect economic sense to save money and the environment by re-using as much as you can.  Construction-wise, a building from 1962 is just as good  as one from 1862 for renovation, and I applaud the RHCDA for this enlightened way of thinking.

A Short Journey to StL MCM Preservation

Urban Renewal of the 1960s is what created the preservation movement, as we know it today. It took well over 25 years to change the perspective of the public and developers so that they would think first of preserving a turn-of-the-20th-century building rather than demolishing it. St. Louis, specifically, has benefited greatly from Historic Tax Credits that put so many of our classic buildings in downtown St. Louis back into service.  All of this is possible because of pioneering preservation efforts.

In May of 2005, I started B.E.L.T. primarily as an outlet for documenting and promoting St. Louis mid-century modern architecture. St. Louis was a major recipient of federal Urban Renewal subsidies, tearing down hundreds of acres of our history to create a better society. When they began systematically tearing down these replacement buildings in the early 2000s, I was grief-stricken.  I literally stood on the rubble of Northland Shopping Center and bawled like a baby.  Something had to be done to update the preservation mindset to include the buildings of the greatest period of modern American progress.

With the help and camaraderie of hundreds of forward-thinking St. Louisans, we have changed the preservation mindset to include mid-century modernism. And whereas it took decades to automatically save post-Victorian buildings, we understand the importance of saving post-WW2 buildings in less than 10 years!

2012 was the year that all of this new mindset became glaringly, lovingly apparent. It bears repeating: There have been more victories than losses.  I’m even optimistic about the plight of Lewis and Clark branch of the St. Louis Count Library. In less than a year, their board has already acknowledged its merit; the story continues into 2013.

From St. Louis City Hall, to activists, to social networks, there are thousands of people who deserve a hearty round of applause for making all of this possible. It also needs to be noted how progressive St. Louis is when it comes to architectural preservation matters. No matter the year it was built, we now know our buildings matter because our history – past, present and future – matters.  It takes great strength and confidence to protect and nurture the things that are worthwhile.

St. Louis, you kick ass!

The Gateway Arch is Unimpressive

The October 2012 issue of Vanity Fair shares results that 46% of the 1,027 adults polled nationwide find The Gateway Arch the least impressive national landmark.

What an odd question to ask people. But since they asked, Americans are good with natural occurrences like falls or canyons, they’re even good with carving presidents into the side of a mountain. But wholly man-made landmarks are ripe for a shrug.

After an initial wave of irritation that anyone slam on our Arch, I remember that I used to take it for granted. It’s always been there, and once you go up inside of it and catch the view, what’s left?

If I – as a proud St. Louisan – have treated it as the most boring ride at an amusement park, then the views of 1,027 people who may or may not have seen it in person are acceptable. I don’t see the point of The Alamo, because anything to do with war or battles bores and confuses me. But I’ve also never seen it, so it’s just a knee-jerk reaction.

Beauty for Beauty’s Sake

Americans tend to be practical people who want things to serve a purpose. Admirable form like the Chrysler Building also has a function as an office building, so it’s acceptable. Even the Seattle Space Needle (which is only a couple of years older than the Arch), goes a bit beyond being a symbol of its city with a restaurant at the top so it has some function beyond the views.

But the Gateway Arch is basically a modern sculpture with an elevator. Take the elevator up to see views to the east and to the west in a narrow curved space that’s not conducive to hanging out. And back down you go.

It’s truly a symbolic, minimalist art piece. An understanding of geometry, architecture and modern construction makes it impressive. But all those concepts may be too subtle for the room, naturally leading to the theoretical question, “What is the point?”

What is the point of a flower? We understand its benefits for bees, butterflies and the environment, but they are not crucial to human existence. But their beauty and fragrance can move our souls, and many are willing to cultivate them for just that purpose – beauty for beauty’s sake. And that’s The Arch, as well.

The Arch has other purposes beyond the beauty of its facade as the changing light and dark of day dances around it.

It is the symbol of a time in America when power and progress could be poetic.
It is a beacon that guides you without a compass, and takes you to the river.
It is the impossible made real.
It is the strength inherent in grace.
It is eternally modern, but with the erosion of American dignity, it has become nostalgic.

I didn’t realize all these things about The Arch until an early 21st century sunset ride as a passenger in car gave me the opportunity to simply gaze at it. And these realizations hit me fast and forcefully. Suddenly, I “got it.” And I was proud of our City for once having the towering vision to persevere for decades to build something that was only and simply beautiful and symbolic. It’s as simple as a flower, which is a complicated thing.

Taking The Arch for granted is not just a Vanity Fair poll result. How many decades did it take for St. Louis to light it at night? And how many of you in St. Louis have never been near it, touched it, or been up inside of it? None of these things are crucial, but it does stir the soul, and you don’t know how powerful and empowering that can be until it overtakes you.

My absolute favorite summary of the power of the Gateway Arch comes from Joe Thebeau, in the Finn’s Motel song “Eero Saarinen“:

Eero, arching, westward over my city
Stainless and brilliant
Eero, arching, skyward into the universe
Expanding, expansive possibility.

 

Why Do Realtors List Mid-Century Modern Homes as Teardowns?

4084 Meramec
South St. Louis City

This 1956 mid-century modern home plunked down in the middle of pre-WW2 homes in deep South St. Louis has been covered before. Scroll down half way at this link.

It is now for sale. Here’s the info.

The home is a $19,900 As Is foreclosure that needs a lot of work. Neglect has led to much water damage and remuddling. The extra photos that the realtor includes work hard to avoid revealing its raggedy shape, though the price is a dead giveaway. Here’s one photo that was not included:

Sorry it’s such a crappy photo. It was taken through an encrusted window. But it does show that some of the original mid-century fabric remains. This is exactly the type of information that someone interested in rehabbing an MCM home would want to know: is there something there that’s worth my money and effort?

One highly unusual (thus admirable) aspect of this listing is that the realtor does NOT ever use the phrase – or even imply – “tear down.” Homes of this vintage are regularly classified as tear downs, especially when they are in desirable zip codes on land that is, on paper, more valuable than the house.

But if a home is in good condition, isn’t it a bit manipulative to call something a “tear down?” It’s a bit of judgement casting, an assumption that everyone who runs across the listing will think that a mid-century modern home is horrid.

I completely understand the financially-motivated aspects of labeling a home a tear down. Everyone involved in the sale wants to get paid. But marketing has a very powerful influence everywhere, including real estate. How many under-performing stick-and-tissue new build homes in the deep exurbs have been purchased based on painting a pretty picture? And rechristening condos as villas has brought new life to a traditional form of high-density, low maintenance living. So words matter, and some aspects of pegging mid-century homes for demolition is absolutely suggestive selling.

It is a fact that any home that you’re not the first owner of is going to need some remodeling. The cost of changes you intend to make are typically factored into what you’re willing to pay for a home. And there are millions of buyers who want to rehab a home, either to their liking or back to its historical authenticity. We all understand this as a selling feature for pre-WW2 homes. But in the world of the Multiple Listing Service (MLS), they are quick to label homes from after WW2 to the 1970s as tear downs.

Actually, the MLS has yet to upgrade their descriptions so a realtor can choose phrases like “mid-century modern” or “modern ranch” as a choice for the style of home. It is a fact that sympathetic realtors and MCM-motivated buyers have to comb through mountains of homes by age to zero in on what is wanted. Why is an easily-identifiable group of willing buyers left to work so hard to find their home? Is it that difficult to add some new style categories to the MLS?

It always boils down to education. And in the case of real estate, realtors who can identify and serve this new subset of mid-century modern buyers will emerge financially victorious. Wouldn’t other realtors, logically, like to benefit from this as well? So that’s the argument for updating the MLS: do you wanna get paid? MCM lovers are willing to pay.

MCM Realtors in St. Louis

In St. Louis, we do have some enlightened realtors that know their MCM and the audience who wants to buy them.

Shannon Howard highlights St. Louis Homes with Soul on her realtor website. She also gives in-depth heads-up on her NOCO site, like this amazing MCM in Ferguson.

Ted Wight knows a good MCM home when he sees one, and shares sales info and amazing photos of such on his blog, St. Louis Style.  He also walks the talk, having just recently purchased a William Bernoudy home, making him a realtor who is also saving mid-century homes in desirable locations from being torn down.

Ginger Fawcett knows a good MCM when she finds it. Here’s her LiveLocal. And her frustration at MLS listings making it difficult to ID mid-century homes motivated her  ModernSTL board membership. Ginger’s desire is to educate fellow realtors about the MCM market, which then advocates changes in how these homes are listed. Her educational activities include a Parade of Homes, where multiple realtors put their MCM homes on an open house tour so MCM buyers can see multiple, desirable  properties in one day.

If you’re in the market for a Metro St. Louis mid-century modern home, these are the three realtors that I know who fully understand what you’re looking for, and can ease the burden of what is, typically, a time-consuming MLS search.

Hey St. Louis, Buy Local – Brick By Brick

The only downside to Thanksgiving is it marks the end of reasonable shopping until December 25th. The mere thought of the huckster retail hell that begins with Black Friday causes me real anxiety. That they start Black Friday earlier every year has me contemplating therapy.

If this rings true for you as well, the antidote is to shop local. Buying as much of your holiday bounty from independently owned St. Louis businesses supports your community, your neighborhood and the local folks who’ve stuck their neck out to go against the Big Box tide.

A perfect way to celebrate this Black Friday is to StL two-bird-one-stone it on the local tip by heading to the St. Louis Curio Shoppe between 1 – 3 pm and buy a DVD copy of Bill Streeter’s film Brick By Chance and Fortune: A St. Louis Story.

The Curio Shoppe specializes in selling only St. Louis-produced or St. Louis-centric items. Did you know we have a large group of local soap makers, who make soap so pure you could eat it (if you had to)? Go to there and see for yourself. And it makes all kinds of sense to meet Bill Streeter there and have him sign a copy of his movie; a movie that makes all kinds of sense as a gift for every St. Louisan.

Here’s the Facebook invite for more details.

If you can’t make it out for this event, you can order the film on-line. Here’s the PayPal link.

A special thank you to Streeter for giving all of us who appear in the film free copies. You’ve already taken care of a sizable chunk of my Christmas shopping with this generous offering. And thank you for making all of us proud of our Brick City!